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  Successful Meetings
Don't Just Happen

by Dr. Barbara Joyce Frank

Published as

"Facilitators: A meeting facilitator explains how her job is crucial to the meeting process"
 in The Complete Event and Meeting Planner, Fall/Winter 2000/2001.

The sales team is not performing well; communications between different departments is far from optimal; a major change at the senior management level calls for adjustments in mid-management-all good reasons to call a meeting.

People are gathered and sequestered for a day.
Logistical arrangements for the meeting room, food and audiovisual equipment are handled flawlessly by planners. Yet, instead of getting the results so urgently needed, the meeting becomes a griping session and people leave disgruntled. The meeting is perceived by all to be a waste of time, money and effort. 

What went wrong and what can be done so that future meetings are productive events?

Meeting facilitators believe the answer lies in strategically designing the meeting and facilitating the process throughout the planning, implementation, evaluation and follow-up stages. Facilitators are professional organizational consultants who specialize in meeting process and differ from planners who concentrate on the logistics of a meeting.

The pre-meeting stage

In the pre-meeting stage, meeting facilitators work with their client on the purpose and goals of the meeting. Meeting participants need to be very clear as to why they are being assembled and what is expected of them by the end of the meeting. If this is not the case, then attendees often use the opportunity to vent their frustrations about work in general.

When the specific purpose and goals of the meeting are unclear, valuable time will be spent at the meeting trying to determine in a group exactly why the meeting is being held. Needless to say, this does not reflect well on the person who called the meeting.

Once the purpose and goals for the meeting are well articulated, then attention is directed to selection of the participants. The list of invitees needs to be based on the purpose and goals of the meeting.

For example, if the purpose of the meeting is to get buy-in from all departments in a particular
division, then representatives of sufficient authority from all departments of the division need to be at the meeting; if a project is being planned and will require funding then the person holding the purse strings needs to be present, etc.

Once the list of participants has been carefully chosen, the meeting facilitator may need to talk to participants before the meeting to assure that they are on board with respect to the purpose and goals of this particular meeting. Participants will be discouraged from bringing up matters not relevant to this meeting. In this way, the meeting will start on a clear positive note and the chances that the
meeting will be derailed are minimized.


The next critical aspect of the meeting is the agenda.

An appropriate agenda will be designed to achieve the
desired results by the end of the meeting. A mistake made in many meetings is that too much time is spent on "old business" leaving "new business" to the later part of the day when participants are focused on going home. Standard format used for meetings has been for people to sit around the table with the person in charge going through each agenda item. This tends to be boring and a poor utilization of the creative energies of the participants. 

A more dynamic agenda is one whereby much of the work is done in small interactive groups. These groups will be given specific topics to work on related to the goals of the meeting. The small groups will report their ideas back to the whole group and then the larger group will work together to achieve the desired results. This methodology minimizes the tendency for individuals to champion their own ideas and builds instead a group dynamic and hopefully a group buy-in at the end.

Often the client feels he/she should "run" the meeting. Although this certainly is possible, it is not necessarily desirable. The meeting facilitator as a neutral entity can often more easily direct the process throughout the meeting. In addition, the client is then free to participate in one of the smaller groups and become a part of the group process.

At the end of the meeting, the facilitator will move towards closure and assure that commitments are gained from the participants for future action.


Following the meeting, the meeting facilitator can conduct an evaluation of the meeting if desired. Also the client may request that the facilitator check in with participants two to three weeks following the meeting to determine their progress on their commitments.

Employing a meeting facilitator will increase the likelihood of productive meetings.

Are their services worth the added expense? Meetings are the way business is done and the success of business relies on effective meetings. In this fast-paced stressful working environment, highly paid professionals travel  great distances at considerable company expense and expend valuable time in meetings. To hire a professional skilled in the meeting process to ensure that these human and financial resources are effectively utilized and desired results are achieved makes strategic and budgetary sense.

 

 

Dr. Frank, Founder of
Meeting Oasis and
Team Performance Expert
,
offers
team building &
 facilitation upon request 

 


Place Matters

Location's Effect on Productivity
by Barbara Joyce Frank, Ph.D.
 
Published in Reston
Chamber of Commerce Business Update
July 26, 2000

"Where should we hold the meeting?" is a question often asked and frequently answered with the easiest logistical solution: the same old conference room down the hall or at the same old hotel. Under these conditions, it is no wonder participants show up with the same old attitude.

Read more...

 

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